XINLELU Boutique

XINLELU, a Shanghai-based multi-brand women’s fashion retailer that brings together the most talented, up-and-coming designers from Asia and beyond. Promoting chic, intelligent, effortless, yet sexy style, embodying the image of the New Shanghai Girl image. Named after a tree-lined eponymous street peppered with beautiful boutiques, XINLELU (‘New Happy Street’ in Chinese) team carefully curates the brand portfolio to ensure a mix of practical yet intriguing offering, including clothing, lingerie, jewelry, watches, handbags, shoes, and other lifestyle products, at accessible price points.